Hero Section - Project Case Study
Seven
Campaign to promote a makeup brand across various media channels.
Project Date
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Date
20/10/2023
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Type
Branding and Marketing
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Role
Video Editor and Motion Graphic Designer
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Team Members
Brayan Hortua
TECHNOLOGIES USED
Research and Project Overview
Challenge
The project aimed to create a campaign that effectively promoted a makeup brand across various media channels. This involved developing printed material, images, and videos for the target audience, ensuring consistency and coherence in brand representation throughout the campaign.
Brainstorming and Research
The brainstorming process began with creating sketches for the logo and researching recognized makeup brands. The distinctive colors of the brand were analyzed, and the appropriate typography was selected to represent it effectively.
Process
An exploration of color palettes and product styles for personal care and beauty. Design tools were used to give each product of the brand a unique and personalized style, ensuring consistency across various communication channels.
Solution
The solution involved the development of an innovative line of personal care and beauty products, along with digital and printed material designed to effectively promote the Seven brand. Additionally, a promotional video was created to capture the audience's attention and reinforce the brand's core message.
